If you’ve been blogging for a while now, you’ve probably noticed that the speed at which SEO techniques are changing is at an all-time high. This is because Google is quickly adapting to each particular search’s requirements by becoming more powerful and smarter. But, how is this massive search engine achieving all these?
The secret lies with conducting an in-depth understanding of web pages by analyzing the nature of online searches by many people. Given the sheer amount of traffic that Google receives daily, a blogger or website owner needs to focus on making their business more discoverable by Google. This is not to say that most SEO tactics are effective in other search engines.
However, the main question is, how do you ensure that your website ranks highly on search engine results? While there are many strategies that you can use, posting high-quality content on your website and using link-building are two of the basic strategies that are critical pillars for all other strategies and form the basis of success in niche-based websites. For example, Dentists would benefit greatly from using dental PPC to appear at the top of the search results and get the most local attention to their practice.
Prioritize Mobile-First Ranking
In 2016, mobile internet users exceeded desktop internet users. Today, it is estimated that close to 52% of users access the internet entirely through mobile devices. This number is expected to increase even more by 2025.
So, what do these numbers tell about owning a website? If you are running a website, it’s essential to make sure that it can easily be accessed through desktop and mobile devices. After all, with Google’s Mobile-first Indexing, it has become even more important for website owners to make sure that they have web and mobile visions of their platforms. Coupled with other factors, such as an impressive design or user-friendliness, you can rest assured that your website will rank higher if you make it easily accessible via smartphones.
Loading Speed Optimization
Unlike in the past decade, page loading speed is a crucial aspect that is worth thinking about. With heightened competition, every business wants its website to provide an excellent user experience to its customers, and optimizing page loading speed is one way of achieving that.
Besides ensuring that all your customers have an incredible experience, having an optimized loading speed is also a crucial ranking factor considered by many search engines. For instance, Google uses a particular website loading speed as a critical algorithm when ranking pages. To your surprise, you’ll learn that Google has been using this signal from way back in 2005, and it is even more important today!
To increase your website’s loading speed, it’s imperative to move your website to a better hosting platform. Once you choose a better hosting option, you can go ahead to optimize the size of your images on your website. Finally, eliminate any unnecessary programming files and minimize redirects.
Utilizing Structured Data
To better understand how to use SEO to optimize your website, it’s essential to know how search engines operate. Essentially, search engines have to seek out a ton of information in different unique formats. Since sorting out information from various sources can be a daunting task, most search engines agree to use schemas.
Ideally, a schema is a way for the search engines to better understand the content available on a web page without necessarily having to scheme through the entire page. It works by adding constructive pieces of code in the HTML of a particular page. Although this can be a grueling task, it’s a great way of making your page more readable for search engines.
In today’s competitive market, SEO is a vital tool for online businesses to survive. Not only do these SEO strategies help boost your search engine rankings, but they are also instrumental in increasing your conversion rates. It’s therefore essential to utilize these techniques in your website all the time.