Customer service is an important aspect of any business. Unfortunately, it is one of the most forgotten factors when it comes to eCommerce stores. Business owners focus on choosing the right products, their promotion, and sales, but they forget about the importance of having rock-solid customer service.
The days when you showcase a few products in your store and make money from them are long gone. Nowadays, eCommerce owners have to work hand into establishing a trustworthy store, that provides the best possible experience for the customers. It is the only way to separate your business from your competitors.
One of the best ways to do that is to establish professional customer service.
But is it possible if you run on a tight budget and if you don’t have an entire team to answer customer demands?
Yes! And in today’s article, we will highlight some of the ways you can improve your customer service experience.
- Ask for Feedback
Getting feedback from your customers can help your business in many ways. First of all, it will show that many people already purchased from your store, which will make it trustworthy, and also help you find out all the problems that your customers have with your store.
It is not possible to optimize your customer experience without knowing how they feel about your product, service or brand generally.
Fortunately, you don’t have to do this by hand. There are thousands of apps that will send customers emails where they can rate their shopping experience. One of the apps that stand out is the “HelpDesk App for eCommerce”. This app will help you collect your feedback, answer emails, and other contact forms. Basically, it will take care of all the questions that customers have about your store or products.
- Focus on Creating User-Friendly eCommerce Site
Most people make the same mistake of not having a user-friendly eCommerce website. This is where you can lose a large percent of your customers if your shopping experience is slow or complicated.
Since people don’t have enough time nowadays, you have to simplify the process, lower the number of widgets you have per page, and create simple navigation.
Also, it is very important to make sure that your site is mobile-friendly. Since most of the purchases are coming from smartphone users, you should focus on creating the ultimate experience on mobile.
- Provide More Information
There is nothing worse than having an eCommerce site that doesn’t provide the necessary information to users. Whether is about describing the product or introducing your brand, it is important to provide as much information as possible.
If you provide all the necessary information to customers about the product you sell, you’ll minimize the return rate that can happen due to lack of information. For example, customers can order a wrong sized t-shirt if they don’t have the right dimensions.
Additionally, if you want to make your store trustworthy you need to introduce yourself to your customers. So, make sure you add your contact information, as well as address and possibly a phone number for any questions.
- Be Available for Your Customers
Since your customers are the most important part of your business, you need to appreciate their time and put enough effort to answer their questions and demands. Being available to your customers is the best way to improve their overall customer experience.
Put yourself in their shoes. Would you make another purchase from a store that will answer your questions after a few days? Probably not.
That’s why you need to make yourself available at all times, and nowadays that is easy through the power of social media or apps like helpcenterapp.com that provides 24/7 support and live chat software.
Creating the ultimate shopping experience for your customers takes time and a lot of adjustments. Don’t expect to have the perfect store right from the start.
Your goal should be to listen to your customers and try to simplify the entire process. You’ll be amazed by the customer’s feedback once they notice that you value their time.